People think why waste time on measuring or analyzing the things, all you need is traffic and sales. If that is your state of mind right now, then get ready to screw up your self in a couple of years. You are rightfully written a will to go down yourself, because you will never understand your customer at all if you don’t look in to your analytics data, for business owner it is very important to understand what your consumers are looking for?, what did they liked the most in your products?, from where they want to browse your website. It literally has the complete list of features your customer is actually looking for, but let me tell your something here, 40-50% of the marketers think that analytics is just all about getting traffic details or just checking the paid search campaign performances etc. But it is completely wrong, you can get a hell of a data from analytics (trust me), which can be used to improve your ROI and conversion rate 10 times from the present one.
Literally analytics is a very big thing, I can’t teach all about it, not even in hundred posts. It is such a robust topic, but let me teach you about analytics data every week in a post. I have decided to share as much as information I can about the analytics and teaching on how to put it to the maximum use. Today’s topic is on how to calculate the complete mobile performance of your website using Google Analytics, if you are a SEO or online marketer you must know that the primary job of an SEO analyst (that’s me, add a senior beside to that ) is to analyze the traffic data and make it convertible.
Mobile Performance Report from Google Analytics:
I already have a prepared a custom mobile performance report for which includes below things such as (you can see the below in the above figure..
- Mobile Device Performance.
- Search Performance.
- Page Performance.
Each tab has unique measurement values to understand how your website is performing on the mobile devices and what exactly you can do immediately to improve that user experience to better the results and conversions as well.
To add this custom report just click this link and sign in with your Google account and it will ask you to select your analytics profile, choose it. You’re done.
A mobile performance report will be added in your “Customization” place, keep always an eye on this thing to understand your mobile users requirements. This has every possible metric to understand about your mobile based website and how exactly it is performing in the search engines as well.
So this is all about tracking the mobile performance of your website in the analytics, next week we will meetup with something new and interesting, meanwhile do some crazy experiments with your analytics reports and let me know in the comments section below.
Also you can join our SEO forum to discuss about any specific question or use my contact form to contact me. See Ya!