Latest smartphones and tablet computers have replaced age-old traditional phones with their updated technology. Usage of smartphones has increased like never before. And these days everyone has a smart phone powered with latest operating systems like Jelly Bean and Ice Cream Sandwich. Smartphones have changed the standard of living, besides providing a comfortable platform for most of the web users who use mobile for internet searches or who are web savvy.
Traditional SEO strategy involves improving content, tags and keywords to attract the target visitors to your site. But for mobile SEO strategy, it is bit different. The number one search engine “Google” has employed Google bot-Mobile, a special crawler to increase the coverage of mobile content to create better search experience for mobile users. So employing current and powerful mobile SEO strategies has become imperative for online businesses.
Following are the top seven effective mobile SEO strategies for mobile websites.
Select the right keywords: Mobile users prefer to use small and shorter phrases and keywords for searching anything on the web. Start thinking from the customer/reader’s point of view to understand their requirements. Based on their requirements you should keep optimized keywords in meta titles and descriptions.
Use attractive web design techniques: Create a responsive web design that will be suitable for all types of gadgets to create best-user experience. Apply the latest web designing techniques to capture the attention of search engines as well as the customers.
Make your mobile website search engine friendly: Make sure that your mobile website is meeting the criteria employed by search engines – Google, Bing and Yahoo. To meet the highest ranking on the SERP (search engine result page), you have to use webpage versions that are mobile-friendly, demonstrate genuine content, follow white-hat on-page optimization techniques and believes in visitor/reader engagement.
Concentrate on site navigation and mobile content: Unique and high-quality content can fight well in terms of getting higher ranking and earning helpful links. User friendly navigation is always best choice to make your site easily accessible for visitors. Connect all the links from web pages to the main website for easy navigation.
Link building: Link your mobile sites with other related sites to gain the attention of search engines. To improve the visibility on SERP, present mobile sitemap to the search engines.
Use latest mobile application: Create a user-friendly mobile application to attract customers to your site. Make sure that apps can be run on any devices with any mobile versions. Most of the online businesses are creating engaging customer friendly mobile apps to increase their profits. But the quality of the website will decide the future of mobile application.
Re-evaluation: You have to re-evaluate your SEO strategies regularly to be on par with the tough competition in the internet world. Update your site with fresh SEO strategies which are constantly changing.
Even you can hire a dedicated SEO specialist to enhance your mobile site visibility. If you fall short of money in hiring a SEO specialist, apply for cash payday they are safe and quick to meet your business needs.